KAD Lagniappe Online Marketing and Management Services
KAD Lagniappe is an Online Marketing and Management Agency which offers online marketing services, search engine services, social media marketing services, email marketing services, social media advertising, content marketing, and PPC management
Whether your business is in real estate, consumer products, or nonprofits, my social media management services position your business for success. While another social media marketing company or agency may use ineffective social media marketing services for your social media, KAD Lagniappe Online Marketing Services prides itself on driving real, organic traffic to my clients’ websites and storefronts.
Why Digital Marketing is a Must for Every Small Business
According to Forbes, “82% of consumers conduct research online”. And, Tech Crunch reports that “79% of people shop online.”
Using digital marketing tactics is the most cost-effective way to market your business.
When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
A small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.
While traditional marketing tactics also often come with various hidden costs, the only cost to digital marketing is time. SEO, content marketing, and social media engagement take time to work their magic. However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.
Digital marketing is the most measurable form of marketing.
Digital marketing analytics takes the guesswork out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.
Digital marketing allows you to target your ideal buyers.
With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. While pay-per-click, display and social media advertising enable you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
Most people are starting their buyer’s journey online
Before consumers even know what product or service they need, they are going to the search engines to look for answers to their questions and to learn more about their challenges.
This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. By creating relevant and engaging content that’s optimized for the search engines, you can improve your visibility online and reach customers when it matters most.
Your customers are on social media, and digital marketing helps you reach them
No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter. According to eMarketer, “2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.”
Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising. Social media platforms like Facebook offer sophisticated targeting options that help you reach the consumers who are most likely to be interested in your products or services.
SEO helps you reach more qualified buyers online
By optimizing your website content for the search engines, you can work to reach more buyers online. Using relevant keywords that help describe your product or service offering can help you bring more targeted traffic to your site, which increases conversions over time.